I was asked to create a logo for a pond hockey team in NY. The client and team members wanted me to update an old existing logo into a modern and exciting design.
The original logo
After some back and forth, we ultimately landed on the final version of the trout on the far left. We kept the clean outlines and removed the the gradient shading to maintain a classic matte look. We also leaned into the texture to give the fish a weathered look.
Once we had the trout finalized, we set to figuring out how to display it on the field. We needed to have two versions of the logo so that it would work on both light and dark backgrounds for home and away games. The client also wanted to place the trout within similar rings to the original design.
After deciding on the text and outline of the rings, we finalized the road and home versions and landed on the logos below.
