Based on our initial conversations, Michelle and I brainstormed several logo concepts that aligned with Michelle's vision and values. We explored different visual representations of nature, such as leaves, flowers, and water, while considering the clinic's emphasis on holistic wellness. We also experimented with various color palettes and typography styles to capture the desired emotional appeal.
After mocking up three initial "flower-based" logo we ultimately decided to shift directions to better convey the the goals and branding of the business.
For the scond round we wanted to focus on the youth, health, and harmony between them.
For the next round of illustrations Michelle wanted to create a logo that directly spoke to her clientelle. To accomplish this she asked for a logo that celebrated womanhood and their connection to the Earth.
After multiple rounds of iterations and feedback, a promising logo concept emerged. The center mock-up had elemtents the client loved but lacked the color and energy she was looking for. To accomplish this we broke the outline of the border and created movement with the flow of the hair. We also changed the placement of the hands to imply a more nurturing look.
